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28 July 2014 –

Flower baskets have been installed along Marina Drive to brighten up the area for local residents and visitors to Ellesmere Port town centre.

The ten circular baskets are designed to welcome visitors and help attract shoppers, by giving people a good feeling about a well maintained town centre bursting with colour.

Attached to brushed aluminium, modern posts of similar design to lampposts along Whitby Road, the flower baskets compliment the already existing floral displays in the flowerbeds along Whitby Road and Civic Way.

Executive Member for Culture and Economy, Councillor Stuart Parker, said: “Marina Drive is a key gateway for local residents and visitors to access Ellesmere Port’s town centre shops and the typical summer flower displays really do look wonderful.

“Whilst a seemingly small project on its own, this is part of a concerted effort by many local and community organisations working together to improve the town centre’s offer and I am delighted to see such a bright welcome to the town installed.”

The front garden of Trinity Church, opposite Marina Drive, is also helping to create a pleasant environment in the town centre – planted up with fruit and vegetables as part of the Incredible Edibles project.

Said Nigel Mountford, of Trinity Church: “The installation of flower baskets along Marina Drive further reinforces the significant effort that has been made to bring real improvement to the life and heart of Ellesmere Port.

“The Council has worked in clear partnership with other organisations to seek to bring practical improvements that collectively have made a valuable difference already. It is encouraging to be part of the ongoing development of Ellesmere Port.”

The flower baskets installation comes after another visitor-welcoming measure was put in place earlier this year, with the free parking in Westminster car park.

The free parking offer for a maximum of four hours runs until March 31, 2015 and parking has already increased by 50 percent since the scheme’s introduction on April 1, 2014.

Transforming the heart of Ellesmere Port town centre is a key theme in the Vision and Regeneration Strategic Framework of the Ellesmere Port Development Board.

Making improvements to the visitors welcome has been prioritised by the Town Centre Improvement Advisory Body.

Said Les Lyon, Chairman of the Town Centre Improvement Advisory Body: ““These flower baskets are a wonderful addition to the shopping area and significantly enhance the visual appeal of the streetscape.

“I believe they will also help demonstrate the deep pride that many residents of Ellesmere Port have in their town and our thanks go out to the Council Streetscene team for their hard work in helping with these improvements.”

Local member, Councillor Justin Madders, said: “It is a very competitive retail world and the council have to look at many different things to encourage people into the town centre. The free parking has helped as has the various different events that are taking place.”

Les Lyon, Councillor Stuart Parker, Stephanie Ferns, Jochem Hollestelle and Councillor Justin Madders.

Les Lyon, Councillor Stuart Parker, Stephanie Ferns, Jochem Hollestelle and Councillor Justin Madders.